If you are serious about building a successful online business, or growing an existing offline business using the Internet, then you must understand that having a consistent flow of new, high-quality leads is the life blood of every successful online business.

Capturing the email addresses of your ideal customers and growing your email list is by far the most valuable thing you can do to maintain your income and grow your revenue.  It allows you to follow up with people (your prospects), build their trust, position yourself as an authority and ultimately present your offers to them and make sales.

When you plug-in the power of an email autoresponder, this “capture, nurture and sell” process can be placed on complete autopilot!

But the problem is many other online businesses in your market are also trying to place their marketing messages in front of your ideal customers. This is making it increasingly difficult for you to grab the attention of qualified strangers with all this distraction.

You must become a master at giving them a reason to stop and choose to engage with you!

Without achieving this you will not pull people towards you and therefore will not be able to capture their email addresses, ultimately failing to turn them into your new leads.

Just Stop PITCHING!

This is the biggest problem I address when I meet clients who are building an online business for the first time or want to harness the power of the Internet for their offline business.

They are stuck in the old fashion ways of trying to make sales by leading with their offers, constantly pitching their business at complete strangers and unfortunately just sound like an annoying person screaming “I’M GREAT…YOU SHOULD BUY MY STUFF!”

This form of in-your face selling is obsolete and ineffective.

Instead of pulling people towards them and making sales they are pushing people away. This leads to little to no leads for your business and inevitably zero sales.

Grabbing Your Ideal Customer's Attention

So how do you grab your ideal customers’ attention and turn them into your leads without yelling at them and pissing them off?

The most powerful way to get your ideal customer’s attention is by offering them something of HIGH VALUE that will help them with solving the burning problem they are suffering from for FREE.

This FREE offer is what you will hear me refer to as your PULL OFFER and is at the core of the beauty of online pull marketing.

In the online marketing world it is often referred to as a lead magnet, gift, incentive or bribe, but I call it your PULL OFFER because it is an offer created with the sole purpose of PULLING your ideal customer towards you and your online business.

Did You Say FREE? Yeah, That's Right...I Said FREE!

You are probably thinking…“Matt, I thought having an online business was about making sales and ultimately money!”

You see, FREE is very powerful in marketing and is one of the most effective ways to grab attention and PULL your ideal customer towards you.  Once you have their attention with FREE, and if your offer has a high-perceived value and is irresistible, your prospect will be happy to give you their email address in exchange.

It creates a WIN-WIN situation for both you and your ideal customer.

They receive immediate help with their problem and you get their email address so that you can follow-up with them later. This creates goodwill

and starts the relationship with your new lead on the right foot while allowing you to achieve your number one goal as a marketer of your business….

…to start an online conversation with your ideal customer NOT to make a sale!

Strangers (Prospects) Don’t Care About You

To be successful at building an online business and achieve the income and financial freedom you desire you must stop talking about you, your offers, your products and your services!  Guess what? Your ideal customers don’t give a S#!T about you or your offers! They simply just don’t.

They don’t know you yet and only care about themselves and whether or not you can help them solve their burning problem. They are not yet at the point where they are willing to let go of their hard-earned money to buy a product from a stranger (you) based on a stranger’s promise that it will solve their problem.

You therefore need to quit talking about yourself and your offers and focus on actually helping people with their problem first and providing them with value! This is exactly what your FREE PULL OFFER or lead magnet will do!

By offering to help people first, your ideal customers will WANT to become your lead.  Right now they don’t care about you but they DO care about this FREE help you are offering to give them.

Double Your Dating, an online business in the relationship/dating industry, has generated over $20 million in revenue through mastering this art of generating high-quality leads consistently using the power of free. For example:

Do you think that a single man who is visiting this dating website for the first time and is truly interested in meeting a woman is going to want to know what these mistakes that he must avoid are?

You bet he is! This is an irresistible offer for a single man and most single men who have never done business with Double Your Dating before will happily give up their email address and become a lead.

This is how you encourage people to become a member of your online audience and generate more responsive leads.

Once they give you their email address in exchange for your FREE PULL OFFER and become your lead, the awesome value your PULL OFFER provides them will begin to create goodwill, establish you as an authority and expert in your field and build trust with your new leads.

When this happens you make your leads feel like they need to reciprocate i.e. give back to you for this FREE advice! Now when you are ready to present them with your offer, product or service you will make more sales!